Whatsapp application - Facebook re acquiring astounding.
After buying Instagram, photo sharing application startup, valued at $ 1 billion (USD 9.8 Trillion skitar). Facebook bought the popular chat application WhatsApp worth $ 19 billion (about Rp223 trillion). Despite already has a chat application for smartphones called Facebook Messenger. Facebook still buy Whatsapp with nominal extraordinarily expensive.
But there are many questions that arise in our minds. What a simple app like Whatsapp worth valued so high? What are the benefits of Facebook with this acquisition?
There are at least 5 reasons why Whatsapp worth worth very expensive.
1. Whatsapp likely to have billions of users
Facebook is the largest social network in the world with 1.2 billion users. Yet their growth lately less encouraging aka stagnant. Moreover, Facebook is less desirable in Latin America, Asia, and India. By acquiring Whatsapp which now has 450 million users, Facebook has access to lead in countries not covered up.
WhatsApp is a new 2 way SMS
Today there are many instant messaging services are available. Facebook itself enliven the competition with its products: Facebook Messenger. There are also fuel, Line, WeChat, KakaoTalk, until Skype. Nevertheless Whatsapp remain unique even special.
Whatsapp The specialty lies in its ability to replace the SMS function which first used people as a means of telecommunication. Whatsapp runs based mobile phone number but was able to successfully replace the role of SMS and MMS are now seen as old-fashioned.
3 In order not to buy other companies
Whatsapp has many competitors in the world of instant messaging as WeChat, Line, KakaoTalk, Hike, etc.. Each instant messaging services have their respective markets. But unfortunately, none compared to WhatsApp chat application that rival Whatsapp is the number of active users. In addition, none of the applications that are on sale!
4 Facebook now wealthy
The success of Facebook in the hook users and advertisers to make them have a lot of money. No one deny that Facebook is now very rich. Especially since the acquisition of Instagram, Facebook does not necessarily take over the photo application. So users still feel Instagram Instagram. So is that going to happen on Whatsapp.
5. engangement
Compared to Facebook, Whatsapp is considered to have the level of user engangement higher. Average Whatsapp users send more than 20 messages per day. Well, with a mix of Instagram, Facebook and Whatsapp, will Mark Zuckerberg was able to connect people around the world.
Posted This Article By : MRS. TOTOR
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