Beginners in the field of SEO often make mistakes, either because they are not aware of some factors or because they do not understand correctly.
It is also a fact that SEO is an industry that is rapidly changing the algorithm, for example a few months ago there are SEO techniques that can be done, but it could be today the technique can not be done anymore, so basically we need to update information on latest SEO algorithm development.
After my last post about the Lies of SEO. I present below what I feel about the most common SEO mistakes to avoid and what to do.
Mistake # 1: Not using google keyword tool
Sometimes some people believe that it does not use the Google keyword tool before or after creating content, they are already doing the right SEO techniques. In fact it is actually wrong. Google keyword tool will give you an indication of search queries used to find your website, by entering keywords in your article or page you make it better and easier for visitors and search engines.
In addition, the most common mistake is often webmasters believe they will get more traffic from popular keywords. Though popular keywords is impossible because many of its competitors in the competition. You have to target keywords that are low, these keywords are easier to get a good ranking.
Mistake # 2: You do not have a title tag and a unique description
This is the biggest mistake of SEO though the advice already given by Google and Bing but still there are some websites that do not have a unique title for each page. The most common errors are:
Pages with the same title
Make the title more than 65 characters
Description must also be unique (between 150-160 characters), appealing to the user. A good explanation can increase the click through rate (CTR) and if the content you deliver what is promised in the description, it would be better to improve conversion.
Mistake # 3: You are not active in social media
Social media is one of the best and most effective way to promote a new web site or content. Big mistake if you're not active in at least one social media platform. Most SEO experts agree that social signals as a ranking factor and in addition to the benefits of SEO, social media is also a good source of traffic.
You do not have active on all social media, but you need to find the most suitable platform for your audience and try to build authority and trust by following your niche to share informative and useful content.
Mistake # 4: You do not promote your blog posts
Do not expect because you have written a very good content, people will share it on Facebook or tweet about your content. This will not happen at the beginning or until you've managed to build a large audience (which includes hundreds of RSS subscribers, and tens of thousands of Facebook followers twitter followers).
Promoting your own work at first is not a mistake and you do not have to be ashamed to promote your content. It should be a lot of effort, but once you get to this point. everything else will be easier.
Take the example of my other posts, how many people who share my content? I knew before I publish the content, not many want to share my content, because my site is new and does not yet have a large audience.
The bottom line is you have to try and promote your posts.
Mistake # 5: You have not verify the your website with Google and Bing webmaster tools
Not verify the website on Google and Bing webmaster tools is like driving with your eyes closed. Google and Bing webmaster tools created as a way to help website owners find out more about the properties of visitors. There are many benefits if you register and memverikasinya.
Open your eyes and take advantage of the feedback given to you by the search engines.
Mistake # 6: You do not have a publishing plan that is consistent
It does not matter if you publish new content each day, every day or once a week, which is more important is to have a consistent publishing schedule. Decide in advance how many times you plan to publish new content and when. What I do to make sure that I always remember to publish the content is set up some blog posts that I keep in the draft so that when I want to publish, I live carefully again, whether or not the content is ready for publication.
Mistake # 7: You do not verify the author on Google
The latest trends in SEO is about authority and trust. The goal is to build trust between your website and the user also authorizes between your web site and search engine. One way to establish this authority is to take advantage of the features of Google+ author. If you have a Google+ profile you can link it to your website. See my last post: How to repair and verify the Author on the website correctly.
Mistake # 8: You do not do internal link
Internal link or linking to your pages together are needed for 3 reasons:
You help the search engines find more pages of your website
A link to an internal page is a signal to search engines that this page is very important for your site
Your help users learn more about their subject.
Most website owners do not even bother to create internal links, because they think it's a waste of time or because they do not realize that the internal links for SEO is very good.
Best practices for internal links:
Linking relevant pages together both in the text and by providing the 'related pages' at the end of each page. Look at the bottom of this article (under author for example).
Do not always use keyword anchor text, but also use things like 'click here', 'read more', etc.
Do not always connect a new page with the older pages but the back and connect the old page with the new page.
Make sure that the page on which you want to rank higher in the SERPs has the most internal links, Instructions: "You can see the relevant reports in Google webmaster tools by selecting Traffic and then do the Internal Link".
Has a 2-10 internal links per page (depending on the length and type of content).
Mistake # 9: You have a website with slow loading
Speed as a ranking factor. If there is one factor that we know for sure that it affects your ranking positions, why do not you optimize ?.
From my experience talking with clients who are trying to improve the loading time of the web site is not an easy task to do, but if you ignore the obvious one. A faster website will bring more traffic (due to a higher rank), will result in more sales and more page views. If you run ads on your website (like Adsense) fast loading website that will result in the conversion of ad clicks are very nice.
How you can improve the loading time of your website? Basically you have 2 choices. The first is outsourcing this task to the professionals Yag can make your website fast loading, which is both yes do alone. For the first option you can hire someone.
If you want to do it yourself, you can begin by analyzing your website through Google PageSpeed Insights and follow their guidelines.
Mistake # 10: You build inbound links too quickly
If you want to build links / backlinks are looking for, please do not make the following mistakes:
Do not build links too quickly. Perform process naturally, if you do not experience, such as the age of 3 months the website has dozens of links pointing to your homepage or pages. Then your site will explode, imagine if you build links very much, and when Google started to crawl that link, then you are planting hundreds of links that will hit your site. feels pain when hit, let alone a gang. ?? not true.
Do not use keywords in the link anchor text. In the keyword anchor text link, it is very important for rankings, but if you have a lot of anchor text with your keywords can get a penalty.
Do not drive all the links to your homepage. Diversification is a better practice.
Do not buy or exchange links with other bloggers and do not participate in link schemes (both free and paid). many bloggers already do this, even every day I see, especially in the facebook group.
What should you do? Use the Book / guest posting to build your profile link.
conclusion
There are many SEO mistakes webmasterpun even feel it, but from my experience the above error is the most important thing. Try to correct the above manner.
Posted This Article By : MRS. TOTOR
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