guide and how to use the new features Video Uploading latest Instagram
Instagram-video
The camera hangs perfectly in front of a young woman, she speaks movingly of the feeling of finally being comfortable with yourself. " I always describe it as love , "she says. You do not know when it hits you, you do not know how she hates you, but suddenly you're in love. So fades the video fades to a white screen and the logo appears GAP.
Despite having only a few seconds long, is an effective marketing and even more impressive considering that appears on Instagram. If the clip appears to be more professional than other videos posted on the social network in recent weeks, this is because: it was not produced on the site first, but a little pre-loaded images from the captured images was used during filming to another video in GAP.
Instagram has introduced the option to upload videos, rather than forcing users to create them from scratch. The GAP was one of the brands that expressed more excited about the new feature, using this resource in your daily life.
"Creating compelling videos is a skill, which often requires editing and sound mixing at a high level, and the import feature will change the game for the types of videos that all users will publish going forward" Rachel Tipograph, director of global digital and social media for the GAP. "Companies can now be more complete, producing content Instagram video projected onto the network, but also for the service needs of the business.".
When Instagram introduced the option of recording videos at the end of June 2013, seemed almost perfectly designed for businesses. The service set the maximum length of video in 15 seconds - time that traders are already very comfortable - besides incorporção Videos on their feeds on existing photos, ensuring that companies would not have to build a following for your videos from scratch, as they did with the Vine. Perhaps most important, is that the videos Instagram have the potential to be a kind of backdoor for brands, serving as video ads on Facebook.
For good or ill, the option to record videos elsewhere and send them to Instagram, probably means that casual users will get to see clips too polished for your feeds as well as more clips that you may see elsewhere transmitted by first time. That said, companies recognize that they can not simply redirect old videos to Instagram.
"We are excited to create content specifically targeted to Instagram, and also share the must-see moments of our videos of educational products and coverage of community events," said Sarah Hearn, social media manager at Lululemon, who uploaded her first video Instagram this week. "Instagram is where our everyday stories come to life, and like consider a beautiful photo to Pinterest, we now have the space to think about the videos in a more consistent manner."
Not only is the retail companies that are excited about the new Instagram, also feature. Now This News a video news service that focuses on social platforms and mobiles, recently introduced what may be the first channel video news on Instagram.
A few hours later Instagram has introduced the option to upload the NowThisNews uploaded his first video and tweeted that "loves" the new feature, presumably because it makes it easier to edit and produce more professional news clips to social networks.
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