All online marketing business, aiming to increase the conversion rate
Now, there are a variety of ways to attract targeted traffic. Some are looking for a good place in the SERPs. every person has a goal to achieve financial success.
What is actually the Alexa Ranking?
It is a ranking system set by alexa.com (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits to various Web sites. The algorithm according to Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded from users who have installed the Alexa toolbar for three months.
This traffic based on parameters such as reach a page view. Reach refers to the number of Alexa users who visit a particular site in one day. Page view, as the name suggests, which means how many times a particular page (URL) is viewed by Alexa users. Alexa.com explained that certain users visiting the same URL multiple times on the same day, all those visits will be counted only once.
The first step of the process of calculating the rank range and number of page views for all sites on the Web every day. Alexa ranking is obtained by performing the geometric mean of reach and page views, average over a predetermined period of time (three months).
How Alexa Ranking Work?
It's quite easy to get started. All you have to do is visit the alexa.com site, download (and install) the Alexa toolbar. This toolbar offers a search function but mainly displays the rank (at a global level) of the visited site, as well as sites that have been visited by Web surfers that are linked in some way to the site being visited.
Alexa toolbar not only displays information, but it also sends the data to a central server. So, every time you visit a Web page via a Web browser (either Internet Explorer or Firefox) that has the toolbar installed, information is sent to the server indicating your IP and the page you are visiting. The data collected from all Web users who have the Alexa toolbar.
With Alexa, the smaller the numerical ranking, the better. Most people say that if you managed to make over 100,000, it is a sign that your site enjoys quite heavy traffic.
What are decent for your Alexa Ranking?
benefits
Alexa Traffic can be used as a competitive intelligence tool, but you have to consider the fact that viewers sample size is too small; you just enter your competitor's site in the "Compare Sites" to measure the results of your web marketing efforts in comparison with your competitors.
In contrast to Google's PageRank, the lower your ranking number, the better.
It helps Webmasters and advertisers see the real marketing potential of your website. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your website.
Personal pages or blogs are considered and ranked in the same way as ordinary Web sites. They will even get a distinctive mark (*).
Given that Alexa ranking offers paid information about your website, in fact it is a good tool in view of search engine optimization.
Disadvantages
Not everyone install the Alexa toolbar. It is somewhat relative, Many people say that the Alexa traffic was not accurate. Overall traffic is calculated for the top-level domain only.
How to Increase Alexa Ranking
If you want to improve your Alexa traffic rank, you just need to follow some quite simple rules, such as:
Download and install the Alexa toolbar and then surf your own site.
Place the Alexa widget on your website. It will attract visitors to check your rank, and you know, each click counts.
The quality of the content, especially that related to the webmaster. Promote it on webmaster forums and social networking sites. The idea is to get as many people who are computer savvy and internet to visit your site, since the probability that they will install the Alexa toolbar.
Write a post on your blog and articles about Alexa. You will get a link to your page that will help boost your rankings.
Try to put your articles such as social networking sites such as digg.com, del.icio.us, or www.stumbleupon.com
Optimize your site (or relevant pages) for Alexa related keywords.
Tell your friends about the Alexa toolbar, so that they download and install on their computers, and then tell them to visit your site.
Use Alexa redirect. It means putting http://redirect.alexa.com/redirect? in front of your Web site's URL. Thus, Alexa will even consider clicking on the link that directed even if a visitor does not have the Alexa toolbar.
Whenever you post on webmaster forums, include your site's URL in your signature. It is very likely that most webmasters install the Alexa toolbar, and there is a great chance that they will visit your site.
conclusions
As we have seen (aseek language: D), there are pros and cons to Alexa ranking. The point is that most people consider it valuable only for direct advertising. Given the fact that Alexa ranking for a site is calculated based on how many visitors with the Alexa toolbar installed have visited that particular site, the results can not be accurate most of the time.
Nevertheless, it may be useful for sites with very good traffic targeted leads interesting, because Alexa focuses more on the traffic that its Web site to receive rather than on links alone. As a Web site monetization strategy, we can say that Alexa ranking might be the right solution.
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Posted This Article By : MRS. TOTOR
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