21 SEO Techniques You Can Use Today to Get More update 2014
insanely practical SEO techniques that will land you more search engine traffic.
1. Commit to the process. SEO is not a one-time event . Algorithms of the search engines change regularly , so the tactics that worked last year might not work this year. SEO requires a vision and long-term commitment .
2. Be patient . SEO is not about instant gratification. Results often take months to see , and this is especially true in the smaller you are, and the most recent to be doing business online.
3. Ask lots of questions when hiring an SEO company . It is your job to know what kind of tactics the company uses. Ask for details . Ask if there is any risk involved. Then get online yourself and do your own research about the company, about the tactics they discussed , and so on.
4. Become a student of SEO. If you are taking the do-it -yourself route , you must become a student of SEO and learn as much as possible. Luckily for you , there are plenty of great web resources (like Search Engine Land) and several terrific books you can read . ( Yes , the actual printed books !) See our What Is SEO for a variety of articles, books and resources.
5. Have web analytics in place at the start. You must have goals for your SEO efforts clearly defined , and you need a web analytics software in place so you can track what is working and what is not.
6. Build a great website . I'm sure you want to appear on the first page of results . Ask yourself , "Is my site really one of the top 10 places in the world on this issue? " Be honest. If not , do better.
7. Include a site map page . Spiders can not index pages that can not be traced . A site map will help spiders find all the important pages of your site , and help the spider understand your site 's hierarchy . This is especially useful if your site has a navigation menu tracking difficult . If your site is large, make several site map pages . Keep each one to less than 100 links . I tell clients 75 is the maximum to be safe .
8. Ask SEO friendly URLs . Use keywords in URLs and file names , such as yourdomain.com / red - widgets.html . However is not exceeded. A file with 3 + hyphens tends to look spam , and users may be reluctant to click on it . Tip of the related premium: Use hyphens in URLs and file names , not underscores. Hyphens are treated as a "space " while underscores are not .
9. Ask a keyword research at the start of the project. If you're on a tight budget , use the free versions of Keyword Discovery or WordTracker , which also have more powerful paid versions . Ignore the numbers these tools show , what matters is the relative volume of one keyword to another. Another good free tool is the keyword tool of Google AdWords , it does not show the exact numbers .
10. Open up a PPC account . Whether Google AdWords , Microsoft adCenter or something else, this is a great way to get the actual search volume for your keywords . Yes, it costs money, but if you have the budget it's worth the investment. Is also the solution if you did not like the suggestion " Be patient " above and seeks instant visibility .
11. Use a unique and relevant title and meta description on each page. The page title is the most important on page SEO individual factor. It is rare to rank highly for a primary term (2-3 words) without being part of the title of the page that term. The description meta tag is not going to help sort , but often appears as the text snippet below your listing, so you must include the keyword ( s ) concerned and be written in order to encourage users to click on your ad. Tip of the related bonus: You can ignore the keywords meta tag , as no search engine today supports it.
12. Write for first-time users . Google , Yahoo , etc., have pretty powerful bots crawling the web , but to my knowledge these bots have never bought anything online , signed up for a newsletter , or picked up the phone to call about your services . Humans do those things , so write your page copy with humans in mind. Yes, you need keywords in the text, but not stuff each page like a Thanksgiving turkey . Keep it readable.
13 . Creating quality content , unique . This is important for everyone, but is a particular challenge for online retailers . If you're selling the same widget that 50 other retailers are selling , and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity . Write your own product descriptions , using the keyword research you did earlier (see # 9 above) to target actual words searchers use , and make product pages that blow the competition away . In addition , the retailer or not, great content is a great way to get inbound links .
14 . Use your keywords as anchor text when linking internally . Anchor text helps tells spiders what the linked page is about. Links that say "click here " do nothing for their visibility in search engines .
15 . Liaise intelligently. Begin with foundational links like trusted directories . ( Yahoo and DMOZ are often cited as examples, but do not waste time worrying about DMOZ . Submit presentation and forget about it. ) Look for links from authority sites in your industry. If local search matters to you (more on that next ), seek links from trusted sites in your geographic area - the Chamber of Commerce , local business directories , etc. Analyze the inbound links to your competitors to find links you can acquire , too. Creating quality content on a consistent basis and use social media to raise awareness , and links. ( A blog is ideal for this, see below. )
16 . Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure , including getting links from websites means confidence. Distributing releases online can be an effective link building tactic , and opens the door for exposure in news search sites . Tip of the related premium: Only issue a release when you have something newsworthy to report. Do not waste time for journalists.
17 . Start a blog and participate with other related blogs. Search engines , Google especially , love blogs for the fresh content and highly structured data . Beyond that , there's no better way to join the conversations that are already taking place about your industry and / or company . Read and comment on other blogs can also increase your exposure and help you acquire new links . Tip of the related premium: Put your blog at yourdomain.com / blog so your main domain gets the benefit of links to your blog. If that is not possible, use blog.yourdomain.com .
18 . Use social media marketing wisely. If your business has a visual element , join the appropriate communities on Flickr and post high quality photos there. If you are a service oriented business, use Quora and / or Yahoo Answers to position yourself as an expert in your industry. Any business should also be looking to make use of Twitter and Facebook , as the social information signals and these are being used as part of the Google and Bing seekers . With any social networking site you use, the first rule is not spam! Being an active contributing member of this site. The idea is to interact with potential customers , not annoy them .
19 . Take opportunities to local search. Online research for online shopping is a growing trend. Optimize your website to capture local traffic by showing your address and telephone number of prominent local . Write a detailed page Directions / using neighborhoods and landmarks in the text of the page. Submit your site to free local listings services offered by search engines. Make sure your site is listed in the / social premises , such as CitySearch , Yelp , Local.com , etc. , and encourage customers to leave reviews of your business on these sites, too.
20 . Take advantage of the tools the search engines give you . Sign into Google Webmaster Central , Bing Webmaster Tools and Yahoo Site Explorer to learn more about how the search engines see your site , including the number of inbound links that are aware .
21 . Diversifying your traffic sources . Google can bring you 70% of your traffic today , but what if the next big algorithm update hits hard ? What if your Google visibility goes tomorrow? Newsletters and other subscriber -based content can help you hold on to traffic / customers no matter what the search engines do . In fact , many of the DOs on this list - creating great content, start a blog, using social media and local search, etc. - will help you grow an audience of loyal customers and potential customers that can help to survive the vagaries of search engines .
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